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A new “anonymish” app referred to as Looksee has launched, combining cellular images with a Tinder-like matching aspect that lets nameless users connect with each other over their shared photos. The idea is that when two customers mutually like one one other’s photographs, their identities will then be revealed to each other, allowing them to make a personal connection and begin messaging inside the app.

Tinder without the superficiality, perhaps. Or just a totally different method to make Internet buddies?

Looksee is essentially an experiment at this level, given its launch passed off July thirty first. The app is a product from Quebec Drive, a company which has beforehand released a handful of single-named picture apps and games, together with Dropin, Phodeo, and Flyin.

The bootstrapped startup was co-founded by L.A.-primarily based actor-turned-app-designer (as a result of waiter/actor is so passé) Justin Spraggins, who has been fascinated the iPhone since day one – when he was starring in the first Apple TELEVISION commercials, the truth is. Even again then, he says, he saw the potential for the iPhone to change pictures, and he later started engaged on apps after getting the entrepreneurial bug following his first tech industry job involving video content production for an early stage startup.

Together with N.Y.-primarily based developer Jarid Kemink, the 2 quietly launched Looksee a number of weeks in the past, seeding it with photographs posted by their photographer friends, who signed as much as take a look at the app in its first days. That has given the Looksee’s initial experience to be one among browsing a extra professional photograph community, and never your typical person-generated content material web site. In fact, with traction and recognition, that might actually change.

The app’s main thesis is that this: anonymity does not simply must be about risqué photograph-sharing and cowardly bullying, it additionally provides us the chance to make a unique sort of connection with folks. Explains Spraggins, “if you see something you want, you need to know who’s behind it. And it drives you to share, too, as a result of if you happen to don’t share…you’re never going to reveal anybody.”

“It is such as you’re unmasking folks,” he says. “It’s cool and also you get hooked on it.”

The app works by asking you to sign up along with your Fb or Instagram account, which is what is later revealed when you and another Looksee user are matched up. That keeps a number of the extra distasteful content material at bay, since unlike on most anonymous apps, you are related together with your real identification – it is just hidden at first. Nonetheless, a “report” characteristic is offered if anybody ought to go too far.

You’ll be able to view content material that’s in style across the service, or, more importantly, photos taken round your current location, which is what offers it a courting-app like appeal.


After a match takes place, you possibly can either chat immediately within the app, or observe the person on Instagram, taking your dialog to a larger, extra public community.

Spraggins thinks the app will encourage deeper friendships, and probably even relationships, to blossom.

Looksee has already been featured by the App Store, giving it an preliminary boost with 1000’s of sign-ups, but the challenge for the company now’s to better differentiate its community versus that of…nicely…Instagram itself. While not necessarily created for getting locals collectively around their shared photographs, it might definitely play a role in serving to online associates join, and continue messaging in personal if they select.